20 Email Campaign Themes for Realtors

Have you ever stopped and asked yourself, "If I were one of my clients and I received an email from me, would I open that email?" Is the information you send worthy of opening?


As an agent, it is important to think about how you can make your online marketing efforts stand out. It's fair to assume that your contacts will get bored of your emails if all you do is promote a listing or service. There has to be another component of your email campaign that will make the receiver want to open it and engage in your content.


One way you could add value to your email marketing would be to choose a theme for your campaigns and stick with it every time you send an email. For example, each month you could send articles about trendy décor ideas. You don't have to write the articles, however, you should write original text in the email and link the article to that text.


By sticking to a theme that provides value to your contacts, they will begin to look forward to your emails thus - keeping you top of mind. In addition to the above, here are 20 things you can theme your emails as:

  1. List local events
  2. Offer a discount to your favorite vendors (if they approve)
  3. New technology products, specifically ones for a home
  4. First time home buyer information
  5. Home remodeling projects
  6. Gardening tips
  7. Local sport team's schedules
  8. Home décor and interior design ideas
  9. Pet's up for adoption
  10. Highlight local businesses
  11. Food and drink recipes
  12. History of monumental buildings, hotels, properties, etc. within your city/community
  13. Inexpensive home updates
  14. Highlight local charities
  15. Recipes for home remedies
  16. Organizational tips
  17. DIY's projects for all areas of the home
  18. Energy saving tips
  19. List local activities happening that month
  20. Community garage sales, estate sales
breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account

A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.