When to Use Pros for Your Brokerage Brand

Written by Breakthrough Broker Staff Writers

Are you creating, building, or repairing your brokerage’s brand? It can be an overwhelming process regardless of where you are in the venture. Boiling down your brand’s essence into a logo, colors, typography, images, and so forth is a ton of pressure. Your brand admonishes so many facets of your business, from signage to clothing to letterheads. Building a solid foundation is critical to establishing an identity. If you’re not a Photoshop expert or guilty of being incredibly indecisive, you may benefit from seeking a professional. Need more reasons to hire a pro? Here are several to consider before you jump headfirst into a branding project.

You can’t see the forest for the trees:

As a broker-owner, setting aside time to create, build, or repair your brand can be a mountainous task. There are many twists and turns that can derail you from your goal. Such as being too close to the project - you may redesign over and over and it never looks good enough. Your personal bias may seep into the design process and become more of an obstacle rather than an advantage. Whereas a pro can step outside of the project from an objective angle, bringing your ideas to fruition.

You don’t have a marketing approach; you have a real estate approach:

Did you know the color red incites feelings of hunger? It’s why so many restaurants choose to use the color red in their logo, menus, and interior design. Your forte is the real estate industry. The bread and butter of your career is vastly different from someone who spends the majority of their day studying the psychology of why a brand will resonate with one person and not another. You want your brokerage to be successful and a pro may offer a more marketing-centric approach to bring you more business.

You don’t have time:

Slapping a logo together will look just as unprofessional as it sounds. If you’re unavailable to cut out time in creating your brand or worried it could sit on the backburner month over month, it’s best to delegate the task to a pro. If you can articulate what you’re looking for, a capable designer or agency can transform your ideas into a finished product.

You’re not having fun:

Brand creation should be a fun and enjoyable process! Brainstorming your brand’s vision and letting the creative juices flow is an enjoyable part of the experience. However, your judgment can quickly become clouded if you’re stressed and you end up with a result you’re not fond of. Having fun throughout this process will allow you to approach it with an open mind and view it from other perspectives.

While seeking a professional may not suit everyone’s needs or fit everyone’s budgets, it could be an option worth exploring. If you’re interested in a deeper dive into creating, building, or repairing your brokerage’s brand, our CEO and Co-Founder, Nathan Froelich, has written a guide on how to protect your brand.

If you are a broker owner and would like to schedule a one on one branding consultation with BB co-founder Eric Sachs, click here.

Click here to download


However, if you’re ready to find a designer or curious about what options are out there, below are some great places to start:

Breakthrough Broker Resources

Establish Rules for Your Brokerage's Brand
How Templates and Marketing Technology Can Boost Your Brand
On-Demand Webinar: Marketing Action Plan Workshop
Branding Workbook for Real Estate Agents

Additional resources

UpWork
Fiverr
99Designs
Dribble
Design Pickle

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.