Expert Interview: Preparing for interviews and winning listings

In this video Katie Essman, who works in the professional staffing field as a Branch Manager for Robert Half International, speaks about interview preparation and techniques, and about standing out from the competition.

Here are Katie's key points:

  • A good interview starts with your self presentation. Are you making good eye contact? Do you have a good, firm handshake? Are you dressed appropriately?
  • List your significant accomplishments. You want to show the prospective client that you're an expert in your field and will keep their best interests at heart throughout the home sale process.
  • Prepare for an interview by researching the market as well as the client. Use social media networks like Facebook and LinkedIn to find out more about the person.
  • The fact that you're competing with other agents for a listing or buyer client doesn't have to be the elephant in the room. Compare and contrast your strengths with those and other agents, and stress how the services you offer are different. Just don't bash the competition—focus on what makes you great.
  • Katie says LinkedIn is an underutilized tool for real estate agents. LinkedIn is a great place to connect to new people and keep track of potential clients' career moves. LinkedIn can even email you daily reports of which people in your network have changed jobs.
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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
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Every standard & premium content piece downloaded as much as you.
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Receive 10% off all print orders, including our direct mail services.