How energy savings can help your clients afford more house

We all know going green is good for the ol' third rock from the sun, but it's also good for the other kind of green: cash.


Unfortunately, there are currently no standards when it comes to home valuation and energy features. But going green is something agents need to be prepared to discuss with their clients.


Its very easy for home buyers to concentrate solely on the monthly house payment when in reality there are so many other costs associated with home ownership. Consider the following example. It doesn't include costs like insurance or maintenance, but it illustrates an interesting point:


The moral of the story? When purchasing a home that has $150 in monthly energy and water costs instead of a home with $300 in energy and water costs, your buyer gets an additional $33,403 in purchasing power.


Is it possible to save $150 per month on energy and water in every home? That depends. Homes that do not currently have double-paned windows or an energy-efficient furnace could easily be upgraded to save $150 per month. Homes that were built with modern construction techniques and little to no landscape may have fewer features that would benefit from energy-saving upgrades, and finding $150 in savings may be more difficult.


Regardless, it's an important factor to discuss with your clients.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
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Receive 10% off all print orders, including our direct mail services.